Accor Hotels

To celebrate and promote the launch of the new all-in-one travel comparison site All.com, I was tasked with the idea of teasing my audience into believing one of my best photos was taken at the location ‘ALLCOM’. A new location tag was generated and used by lots of creators to build hype and get everyone asking, ‘Where is ALLCOM?’

After the teasing period, which lasted a few days, we released the information that ALLCOM was in fact not a physical location, it was All.com, the new home of all your travel needs. I changed the caption on my original post and at the same time put up some explainer stories, including the announcement of a giveaway that all of my followers could get involved in.

You can see the partnership post below 📍